![]() Marketers usually try to keep this as low as possible. Bounce rateĪ metric used to calculate how many website visitors leave a website after only seeing a single page. Also see middle of the funnel and top of the funnel. Usually the last hurdle they need to go over before choosing to buy your product. The stage of the sales funnel where a potential customer is choosing between your product and a competitor’s. Marketers often try to get high-quality backlinks from other websites to get more traffic and make sure their website is more easily findable on Google. BacklinkĪ hyperlink linking one website to another. Account-based marketing can be used to gain new clients but also to grow a client base within an existing account. Marketers find a company they’d like to have as a client and build a dedicated, personalized marketing campaign for them. Marketing campaigns and strategies that focus on specific accounts within a target market. ![]() For example, a marketing team might create two versions of their website’s home page and drive half of their web traffic to each one. ![]() Marketing terms: A-F A/B TestingĪ/B testing involves testing two possible options by delivering them to two different audiences and directly comparing their success. Here are 51 marketing terms you’re likely to hear and what they mean. Now it’s too late, and you have no idea what everyone’s talking about. No one stops them to ask about this new word, and there’s no pause in the conversation to ask the question yourself. You look to everyone else, but they just nod somberly as the conversation continues. You just heard a marketer use a marketing term you don’t know.
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